Category Archives: T.O.W. Topic of the Week

T.O.W. 15: Be My Guest Meghan Beytagh

For our last topic of the week in my Social Media for PR class, I was able to repeat last weeks topic and pick another guest blogger to post something about in my blog. This week I chose to share something from my friend and classmate, Meghan Beytagh.

In our Senior Seminar for PR class, we had to do a shadowing project in which we shadow a PR professional during the week. Meghan chose to shadow a professional at Abshire Public Relations & Marketing. She then chose to write a blog post, and embed her slideshare presentation into that post. I really enjoyed her presentation in class, so I chose to share it today. Thank you Meghan for being my guest blogger!

Shadow Project

Recently, in my senior seminar class, we were assigned to shadow someone within the public relations field. Once we had completed this we then had to do a presentation about our day to the class.

For this assignment, I had the pleasure of shadowing Kara Hooper. She works at Abshire Public Relations & Marketing which is located in Savannah,Georgia (this is where I am going to be doing my public relations internship in a few weeks). I had an amazing day! My day started off running a few errands and just getting to know Kara better. Some of the highlights of the day were when I got to help with some work for two of their current clients. These clients were the town of Garden City and The Coastal Bank which is located in Pooler, Georgia. I got to help create an invitation and write a press release. I also found out that  no day is the same in the public relations field.

After getting a chance to spend a day at Abshire and get a peek at what a day is like in the public relations field, I am extremely excited about graduating and getting a chance to work in the field. I am also looking forward to completing my internship at Abshire Public Relations & Marketing.

Attached below is the Powerpoint presentation that I presented to my class:


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T.O.W. 14: Be My Guest Chelsea Bailey

For this weeks topic in my Social Media for PR class, we had to post something by a guest blogger. I have many friends that have blogs and write within their major courses, but my favorite blogger by far is my friend Chelsea Bailey, or Bails as I call her.

Chelsea’s Blog Pr Intern to PRofessional stuck in my mind because I sat beside her for a few days while she was writing it, and it was wonderful to get to read the finished product.

Thank you Chelsea for being my guest blogger! Love ya 😉

With less than 3 weeks until graduation, I feel that it is important to know what to expect after May 8. While reading this article from Platform (Public Relations) Magazine on transitioning from an intern to a PRofessional, here are some notes I think are important for all those who intend on transitioning from student/intern to the PRofessional world.

1. Make the most of your professional experience.

I feel that this is the number one most important things we must remember as we transition from student/intern to PRofessional. Some ways to make the most of your professional experience include:

-Ask questions-

Asking questions seems like a simple idea, but sometimes we are too shy, or too intimidated by a person’s position of power to ask simple questions we want to know the answer to. A way to get the answers to questions without being intimidated is to write them down at home, or send the person an email. By doing this you don’t have to deal with them face to face, although you should, especially if you are interning and wish to build a relationship with them. Hopefully communicating in the workplace will put you more at ease so you can open up and talk to them.

-Take initiative-

This is something that I’ve learned from first hand experience recently. My internship at the American Cancer Society has been a learning experience in more ways that one. Coming into the office, i would always ask if there was anything they needed me to do, in order to prepare for Relay for Life. My boss would always say NO, but one day the secretary came into my office and told me that the supervisors were expecting me to be proactive and find things to do, as opposed to waiting until I was told to do something. From then on, I made sure that I was always working on something, even if they didn’t ask me to.

-Act professional-

…duh! Nothing else to say.

-Observe your environment-

Watching how things work around the office may give you a better understanding of the position and industry in which you pursue in the future. Senior Seminar is all about preparing us for the real world, so just watching and listening may help you more than you know.

-Make mistakes-

Yes I know this part of the internship sucks, but how else will you learn the do’s and don’t. You can consider it like a trial and error.

-Follow directions-

…self explanatory

-Push your limits-

Even if you think you can’t do something, try anyway. My mom always said, nothing beats a fail but a try…Just Do It!

-Evaluate your progress-

Keep a journal. Write about your experience and go back and look at everything you’ve done while on the internship. This may be a learing experience in itself. Progress is good sign that you are moving in the right direction.

-Keep in contact with former employers/mentors-

Utilize those contacts you’ve made during your internship and consult  them on the job search. If you’ve made a good impression, they are likely to help you out when it matters.

2. Make sacrifices to get your job done.

Come early, leave late…just make sure they know that you are dedicated to completing your job on time and to the best of your ability.

Overall the article lists the biggest challenge as dealing with workload responsibility. An intern usually assists their supervisor but when you get to having your own clients the work may sometimes be overwhelming. According to Platform magazine, following these simple steps should make the transition much easier from intern/student to PRofessional.

I’m taking notes…

May 8th

is just around the corner.

Do you have any additional tips? Comment and let me know

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T.O.W. 13: Videos going “Viral”

For this weeks topic in my Social Media for PR class, we were asked to discuss what qualities in a video like “David After Dentist” allow it to go “viral.” I think that anyone can make a video, but for it to have good “viral” quality the person making the video must have something that other people feel they need to be informed about.  Videos that have “viral” potential also need to be universally funny, meaning that anyone of any gender, race or age would think is funny. Videos, should also be able to relate to others in some shape or fashion.

Videos that are becoming viral often have a great amount of views and sometimes can even be seen on news channels and various television channels. Many people who are in these viral videos become known as “internet celebrities,” well-known throughout the world just because of one little video. These videos can also be the same videos that come back to haunt them later in their careers. Some viral videos are great for advertisements within companies and organizations and have brought success to some as well.

One of my favorite viral videos to watch features a two year-old dancing to “Oh Let’s Do It” by Waka Flocka Flame. The baby is jamming too hard, on beat and really enjoying the song.

Another viral video that I enjoy watching is a video that two girls made while they were bored. One of them is wearing a clown mask, and they are doing the video dance to Beyonce’s “Single Ladies”. I would explain more, but just watch it and see what happens…

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T.O.W. 12: Widgets and Badges

For this week’s topic of the week in my Social Media for PR class we were asked to discuss widgets and badges, the difference between them, and offer suggestions on how one  specific organization could benefit from widgets or badges. I remembered having to read about widgets and badges while doing our reading notes for our book Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay.

Chapter 9 in the book talks about both widgets and badges, and defines them as:

widgets- snippets of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or websites. They are customizable, allowing you to pull information for the original site.

badges-an icon or logo that has a link back to its source, which serves as a way of displaying one’s membership or presence in a community on the Social Web.

The two of these are often used interchangeably, but they are really very different. The widget has actual content and is more like an application, while a badge is just an image that represents a link. Both are great for businesses to use, because your website can receive more hits in the long run and you can have a better relationship with the business world. Others can add your widgets and badges to their sites and vice-versa to attract different people.

Widgets and badges are great ways for businesses to work together. I have provided an example of both below so that you can see the difference for yourself.

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T.O.W. 11: Interview with Martin Waxman

For this week in my Social Media for PR class we were asked to watch an interview that my professor did with Martin Waxman, the president and co-founder of Pallette Public Relations, Inc. During the interview, Nixon and Waxman talked about his PR Agency and the importance of traditional PR backgrounds. They also discussed digital foot printing.

This interview taught me that what I’m learning right now as an undergrad student, and my habits at this very moment can be crucial in shaping my career in the PR field. In the interview Waxman talked about things that employers look for in interns and possible employees. When he said that he looks for traditional public relations skills, I became rather excited. With the professors I have had throughout my college career, I really feel as if I that. I think that traditional skills aren’t everything in a career these days, but the old ways are not going away anytime soon, so it’s best to at least have some knowledge in the area.

I was surprised to hear that he was well aware of the benefits of social media sites like twitter. To quote Waxman,” you put something on twitter and its amplified.” I know i use twitter to complain on the sly about companies, products, and services all the time. I know a specific case where my complaint was actually heard was with Radian 6, a social media monitoring site. I had a group project to do one day for a class, and I was having trouble accessing an account that I had set up. I tweeted about my issue, and someone got back to me almost instantly, and I was able to email my issue to a customer service representative from the company. My problem was fixed the same day, and I even got a great grade on my project.

After listening to the interview, one thing that I would like to know more about Waxman’s company is exactly what they do to fit into the world of PR. It was mentioned briefly during the interview, but I feel like there is so much more that could be said about his company and its practices. I think that he gets the opportunity to work with some pretty amazing people, and just sharing that could do wonders for other people interested in working  in the PR field. Interested in seeing what else he has to say? Feel free to visit his blog.

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T.O.W. Nine & Ten: PR OpenMic and its Uses

This week in my Social Media for PR class, we were asked to discuss PR OpenMic and what it has to offer to public relations students and recent grads. Being a current PR student and soon-to-be recent grad (May!!) I have been on this site for a few semesters now, although I can’t really say that I use the site to the best of my ability. I do know what I can use the site for, and fully intend to take advantage of my resources soon.

PR OpenMic is a website where PR students, professor, and professionals can connect and share information, blogs, thoughts, etc. the site is created as a way for Public Relations majors, minors, professionals, former professionals, etc. to network and communicate. It is a worldwide network for connection and learning, and only good things can come of using this website. For PR students and recent grad, they have the benefit to be able to see what other students and professionals in the same boat as themselves are doing, as well as to connect with a larger amount of people than they would be able to just by simply doing a search on the internet. It is a better way to make connections, as well as stay informed and up-to-date in the “inside scoop.”

Specific things to encounter while on PR OpenMic:

  1. Potential Employers- these are the important people who you should be interested in meeting.
  2. Blogs–  PR OpenMic allows people to post their blogs on the site, so there is a wealth of information available.
  3. Classmates- keep up with your friends, as well as in touch with future opportunities for employment.
  4. Open Forums– got an opinion about something? Share it! People want to know,  and will add to your comments as well.

Do you have a PR OpenMic account? If so, add me please on my page.

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T.O.W. Seven: Foursquare and Twitterstreams in Action

For this weeks Topic of the Week we were asked to look deeper behind the scenes of Foursquare and answer the following questions: What is this Foursquare thing that we keep seeing in our Twitterstreams? How could companies benefit from it? And what are some of the potential dangers of using Foursquare (and other location-based services) for individual participants?

Foursquare is a phone application that people with Iphone, Blackberries and other smart phones can use to keep friends in the loop of where you are, and what you are doing. A user of foursquare has the ability to “check-in” with where they are visiting and what they like to do in that city, such as their favorite restaurants, museums, etc. Once these lists are accessed Foursquare is able to make a list of the favorite things that the foursquare user likes to do and publish it to friends.

Foursquare combines gaming, tourism, and twitter into one user friendly website. It was created by a team of 6 individuals lead by Dennis Crowley and Naveen Selvadurai, with the help of 300 colleagues and friends (as stated on the site).

Foursquare can be beneficial to businesses because it can help employees keep in touch with each other, find out where they are located, find good places to eat, stay, etc., and a good means of communication with one another. Companies are also able to monitor their customer review and visitation of their company, making it easier to access their customer base. The only downside that I have seen with this service is the fact that it is location based, meaning that it is accessible with mobile devices through the mobile network. This means that the geographical position of the mobile device is traceable.

Here’s a brief recap. With Foursquare you can:

  • Check-in-tell others of your whereabouts
  • Keep in touch with employees
  • Find out where things are located
  • Find good places to eat
  • Find the best hotels to stay in
  • Communicate!

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