Category Archives: Reading Notes

Looking to the Future: Survival Guide Ch. 13

For my Social Media for PR class’ week 15 reading assignment we were required to read Chapter 13 from “A Survival Guide to Social Media and Web 2.0 Optimization” about looking to the future in your career with social media.

In this chapter I learned about Lifestreaming, which is  a time-ordered stream of documents that functions as a diary of your electronic life. Every document you have ever created, and every document that has ever been sent to you by another person is apart of your lifestream. They are similar to a blog in that they are chronologically ordered with the collection of information, but their content consists mostly of feeds or “streams” of information from other social sites.

I also learned what a friend feed was. This is a real-time feed collector that consolidates the updates from social media and networking sites, social bookmarking websites, blogs and micro-blogging updates.

The last thing that really caught my interest within the chapter was the information shared about Facebook, and the connection that the site shares with lifestreaming and friend streams. Facebook uses Facebook Connect, which is a place where users can easily share content and their actions with their friends on Facebook. Once these friends access the connect, they can then add their own feed. Facebook will soon launch a “social rank” app where you can see what your ranking among other friends on the same site is.


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Measuring Your Success: Survival Guide Ch. 14

For my Social Media for PR class’ week 14 reading assignment we were required to read Chapter 14 from “A Survival Guide to Social Media and Web 2.0 Optimization” about measuring your success in the world of social media.

After reading this chapter, I learned that social media engagement is measured based in user interaction though these things:

  1. attention
  2. participation
  3. authority
  4. influence

I also learned that if you’re going to measure your success, you must know your goals. In order to measure anything, you must have beginning stages and an attainable goal to work towards. By making up your own goals and setting your own agenda you can measure yourself, and come to your own conclusions. This means that you cannot rely on what others are telling you, and that even though the criticism that you receive from a professional may be dead-on, YOU are in control of the decisions you make and what you feel your next step should be.

The chapter also provided some cool success “measuring tools”:

  • Google Analytics
  • Google Alerts
  • Google  Trends
  • Feedburner
  • Blog Statistics Tools
  • Technorati

Check out this cool video I found, which gives a walk-through about using Google Analytics Interface;

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Social Media Newsrooms: Survival Guide Ch. 10-12

For our reading notes during weeks 12 and 13 we were asked to read chapters 10-12 of “A Survival Guide to Social Media and Web 2.0 Optimization.” These chapters all focus on social media newsrooms and other social media tools.

A Social Media Newsroom is a place where the media or anyone who wants to know something can view all the major media coverage on a topic or company and see all (past and present) news releases about a certain topic. They can also look up the company’s past and future scheduled events, view bios, and upload different media. Social Media Newsrooms are important for individuals or businesses that tend to get or want a lot of media coverage or those who put out many news releases.

If you’re interested in using social media tools to optimize your website the book suggests:

  • Social Calendars: these are something the book suggests using as a way to get extra exposure, they offer a convenient way for you to post your events in one place .
  • Social Pages: these are a great tool to use because instead of creating a page about yourself, you create a page on a particular topic. This works well with search engines because visitors can simple search a simple topic

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Media Communities and Widgets & Badges: Survival Guide Ch. 8-9

For this weeks reading notes we were asked to read chapters 8 & 9 of “A Survival Guide to Social Media and Web 2.0 Optimization” which talk about media communities and the benefit they have to the “average” user, as well as how widgets can be used.

First, what exactly is a media community?

Media Communities are social sites where you can save, share, and comment on multimedia items. It’s another way internet users have found as a great way to connect with one another, by finding similar interests around images & videos. These communities are also used as a way to increase your exposure in the Social Web. you can do this by:

  • adding your images
  • adding video

Image Sharing Sites provide a way for people to get a high amount of exposure on your photos and other images. If used correctly it can be used as a way for potential clients & readers to find you through posted pictures!

  • Flickr is the most popular site for sharing images

Widgets are snippets of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or websites. Widgets are best to:

  • show your site visitors where you are in the social web
  • pull images, video, events, books and other information from media or other communities
  • add interactivity to your site

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Social Bookmarking & Crowd-Sourcing: Survival Guide Ch. 7

For my Social Media for PR class’ week 10 reading assignment we were required to read Chapter 7 from “A Survival Guide to Social Media and Web 2.0 Optimization.” This chapter talks about Social Bookmarking and Crowd- Sourcing.

When using social bookmarking, the book suggests:

  • keeping in mind that the social web is about interacting, sharing and collaboration, not self promotion. It’s a great way to bookmark, tag, and comment on sites that interest you and a way for you to connect with people with similar interests.
  • there is nothing wrong with bookmarking your own web pages and blog posts, sa long as the site allows it, and balance it out with other sites.
  • is a perfect place to start your social bookmarking journey

When crowd sourcing, the book suggests you keep in mind:

  • Digg is an example of a crowd-sourced news site. It encourages people to “digg” the stories they like, which brings up the most “dugg” stories.

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Social Networking & Micro-Blogging: Survival Guide Ch. 6

For my Social Media for PR class’ week 9 reading assignment we were required to read Chapter 6 from “A Survival Guide to Social Media and Web 2.0 Optimization” about social networking.

Social networking is belonging to a social structure made of individuals or organizations which are connected by one or more specific types of interdependency. These can be friendship, kinship, common interest, financial exchange, dislike, sexual relationships, beliefs, knowledge or prestige. I learned from the book that this is one of the most powerful tools you can implement as a professional.

Micro-blogging is a form of blogging where the content is much smaller, in both actual size and aggregate file size. A micro blog entry could consist of nothing but a short sentence fragment, or an image or embedded video.

Different forms of social networking include:

  • Facebook- posting, feed, wall, applications, groups, people search, messages, requests, pages, advertising
  • MySpace- public profile with the capabilities to post music, photos, and videos as well
  • LinkedIn- Professional  and educational networking
  • Twitter- Micro-blogging, using 140 characters or less

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Podcasting, Vidcasting & Webcasting: Survival Guide Reading Notes, Ch. 5

Podcasts are series of audio or visual files distributed over the Internet in .mp3 format, that can be syndicated or subscribed to. They are yet another form of interactive RSS feeds; they include both audio and video files. Podcasts can contain personal radio show, or any audio that you wish to share with others.

Click here to purchase me!!!

What I learned:

1. You should always be clear about the purpose of your podcast (Hay, 2009). Since people are able to subscribe to it, they will have expectations of consistency for the topics your episodes cover. This means that it is very important to plan ahead so that you do not lose your audiences interest.

2. Your existing(current) blog is a perfect choice to publish your podcast. It is already a host for RSS feeds, so all the necessary technology is already built in.This saves you a great deal of work, as well as allows you to utilize great features already enabled by the site.

3.  The same process for optimizing and promoting you personal blog and RSS feed must be followed in order to optimize your podcast. Podcasts can be optimized for search engines and podcast directories by using the same words consistently within the podcast, as well as on the page that the podcast is located.

Detina, H. (2009). A Survival Guide to Social Media abd Web 2.0 Optimization: Strategies Tactics, and Tools for Succeeding in the social Web. Dalton Publishing: Austin, TX.


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