For this week’s topic of the week in my Social Media for PR class we were asked to discuss widgets and badges, the difference between them, and offer suggestions on how one specific organization could benefit from widgets or badges. I remembered having to read about widgets and badges while doing our reading notes for our book Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay.
Chapter 9 in the book talks about both widgets and badges, and defines them as:
widgets- snippets of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or websites. They are customizable, allowing you to pull information for the original site.
badges-an icon or logo that has a link back to its source, which serves as a way of displaying one’s membership or presence in a community on the Social Web.
The two of these are often used interchangeably, but they are really very different. The widget has actual content and is more like an application, while a badge is just an image that represents a link. Both are great for businesses to use, because your website can receive more hits in the long run and you can have a better relationship with the business world. Others can add your widgets and badges to their sites and vice-versa to attract different people.
Widgets and badges are great ways for businesses to work together. I have provided an example of both below so that you can see the difference for yourself.