For my Social Media for PR class’ week 9 reading assignment we were required to read Chapter 6 from “A Survival Guide to Social Media and Web 2.0 Optimization” about social networking.
Social networking is belonging to a social structure made of individuals or organizations which are connected by one or more specific types of interdependency. These can be friendship, kinship, common interest, financial exchange, dislike, sexual relationships, beliefs, knowledge or prestige. I learned from the book that this is one of the most powerful tools you can implement as a professional.
Micro-blogging is a form of blogging where the content is much smaller, in both actual size and aggregate file size. A micro blog entry could consist of nothing but a short sentence fragment, or an image or embedded video.
Different forms of social networking include:
- Facebook- posting, feed, wall, applications, groups, people search, messages, requests, pages, advertising
- MySpace- public profile with the capabilities to post music, photos, and videos as well
- LinkedIn- Professional and educational networking
- Twitter- Micro-blogging, using 140 characters or less