“Word of Mouth Marketing” Trade Book Review

For my PRCA 3030 class, we were asked to read a PR trade book and then create a slidecast for the book that we chose. I chose to read Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz.  Below is my PowerPoint with Audio slidecast. If you visit my personal SlideShare, you can download this presentation to view my notes on each slide.


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