This week in my Social Media for PR class we were asked to discuss podcasting and how people can benefit from them. I thought it would be better for me to start by explaining exactly what a podcast is. Let us start by watching this short video:
Alright, now that you have a bit of knowledge regarding the art of podcasting, lets move forward. A podcast is a series of digital media files (either audio or video) that are released in episodes and often downloaded through web syndication (Wikepedia). Users are able to directly access and download information directly from the web, where the media files can be stored and then viewed offline. Podcasting combines “ipod” and “broadcasting” and is not considered such unless it has actual subscribers involved in the process.
I think that an organization could be driven to podcast in order to reach a different group in their consumer base. Podcasting to me is a better way to have more personable relationships with your consumers. Instead of using text, you are able to digitally record voice and use recording, to visually demonstrate. I think this also allows consumers to feel as if they are more connected with you. This can be extremely beneficial promoting and marketing mechanism for such companies. Media files can be easily transferred between computers. Users are able to access podcasts on Windows Media player, ipods, iRiver, or any other media player on their computer.
I think that PR majors can benefit from listening to PR podcasts because they will have the most up-to-date information available on a given subject at that time. Blogging is a major component of being a publicist, and since 2004, PR professionals have been infusing this new form of media into their everyday blogging. So in short, podcasting is the future of PR.