Monthly Archives: March 2010

T.O.W. 12: Widgets and Badges

For this week’s topic of the week in my Social Media for PR class we were asked to discuss widgets and badges, the difference between them, and offer suggestions on how one  specific organization could benefit from widgets or badges. I remembered having to read about widgets and badges while doing our reading notes for our book Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay.

Chapter 9 in the book talks about both widgets and badges, and defines them as:

widgets- snippets of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or websites. They are customizable, allowing you to pull information for the original site.

badges-an icon or logo that has a link back to its source, which serves as a way of displaying one’s membership or presence in a community on the Social Web.

The two of these are often used interchangeably, but they are really very different. The widget has actual content and is more like an application, while a badge is just an image that represents a link. Both are great for businesses to use, because your website can receive more hits in the long run and you can have a better relationship with the business world. Others can add your widgets and badges to their sites and vice-versa to attract different people.

Widgets and badges are great ways for businesses to work together. I have provided an example of both below so that you can see the difference for yourself.

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Filed under PRCA 3030, T.O.W. Topic of the Week

unPractical Podcast

For my Social Media for PR class, we had to plan, record, edit and create a 5-10 minute podcast about some aspect of the topic of public relations. I chose to work in a group with my friend Meg Tidmore for the assignment, and we named our show unPRactical.

Topics for our first show are:

  • Facebook: people who use it, why it is being used, how, pros. Cons (:30)
  • Twitter: people who use it, why it is being used, how, pros. Cons (2:00)
  • Myspace: people who use it, why it is being used, how, pros. Cons (3:50)

We then had to create a list of possible follow-up shows. Topics for our next show could include:

  • Interview with a hiring firm on their views on social medias
  • An in depth look on the benefits and problems of the “online” you
  • Mass Media revealed: Key tips on making your “online” self more marketable
  • Things to NOT post on Twitter

Listen to the unPRactical podcast here!

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Filed under podcasts, PRCA 3030

Media Communities and Widgets & Badges: Survival Guide Ch. 8-9

For this weeks reading notes we were asked to read chapters 8 & 9 of “A Survival Guide to Social Media and Web 2.0 Optimization” which talk about media communities and the benefit they have to the “average” user, as well as how widgets can be used.

First, what exactly is a media community?

Media Communities are social sites where you can save, share, and comment on multimedia items. It’s another way internet users have found as a great way to connect with one another, by finding similar interests around images & videos. These communities are also used as a way to increase your exposure in the Social Web. you can do this by:

  • adding your images
  • adding video

Image Sharing Sites provide a way for people to get a high amount of exposure on your photos and other images. If used correctly it can be used as a way for potential clients & readers to find you through posted pictures!

  • Flickr is the most popular site for sharing images

Widgets are snippets of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or websites. Widgets are best to:

  • show your site visitors where you are in the social web
  • pull images, video, events, books and other information from media or other communities
  • add interactivity to your site

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Filed under PRCA 3030, Reading Notes

T.O.W. 11: Interview with Martin Waxman

For this week in my Social Media for PR class we were asked to watch an interview that my professor did with Martin Waxman, the president and co-founder of Pallette Public Relations, Inc. During the interview, Nixon and Waxman talked about his PR Agency and the importance of traditional PR backgrounds. They also discussed digital foot printing.

This interview taught me that what I’m learning right now as an undergrad student, and my habits at this very moment can be crucial in shaping my career in the PR field. In the interview Waxman talked about things that employers look for in interns and possible employees. When he said that he looks for traditional public relations skills, I became rather excited. With the professors I have had throughout my college career, I really feel as if I that. I think that traditional skills aren’t everything in a career these days, but the old ways are not going away anytime soon, so it’s best to at least have some knowledge in the area.

I was surprised to hear that he was well aware of the benefits of social media sites like twitter. To quote Waxman,” you put something on twitter and its amplified.” I know i use twitter to complain on the sly about companies, products, and services all the time. I know a specific case where my complaint was actually heard was with Radian 6, a social media monitoring site. I had a group project to do one day for a class, and I was having trouble accessing an account that I had set up. I tweeted about my issue, and someone got back to me almost instantly, and I was able to email my issue to a customer service representative from the company. My problem was fixed the same day, and I even got a great grade on my project.

After listening to the interview, one thing that I would like to know more about Waxman’s company is exactly what they do to fit into the world of PR. It was mentioned briefly during the interview, but I feel like there is so much more that could be said about his company and its practices. I think that he gets the opportunity to work with some pretty amazing people, and just sharing that could do wonders for other people interested in working  in the PR field. Interested in seeing what else he has to say? Feel free to visit his blog.

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Filed under PRCA 3030, T.O.W. Topic of the Week

Social Bookmarking & Crowd-Sourcing: Survival Guide Ch. 7

For my Social Media for PR class’ week 10 reading assignment we were required to read Chapter 7 from “A Survival Guide to Social Media and Web 2.0 Optimization.” This chapter talks about Social Bookmarking and Crowd- Sourcing.

When using social bookmarking, the book suggests:

  • keeping in mind that the social web is about interacting, sharing and collaboration, not self promotion. It’s a great way to bookmark, tag, and comment on sites that interest you and a way for you to connect with people with similar interests.
  • there is nothing wrong with bookmarking your own web pages and blog posts, sa long as the site allows it, and balance it out with other sites.
  • Delicious.com is a perfect place to start your social bookmarking journey

When crowd sourcing, the book suggests you keep in mind:

  • Digg is an example of a crowd-sourced news site. It encourages people to “digg” the stories they like, which brings up the most “dugg” stories.

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Filed under PRCA 3030, Reading Notes

T.O.W. Nine & Ten: PR OpenMic and its Uses

This week in my Social Media for PR class, we were asked to discuss PR OpenMic and what it has to offer to public relations students and recent grads. Being a current PR student and soon-to-be recent grad (May!!) I have been on this site for a few semesters now, although I can’t really say that I use the site to the best of my ability. I do know what I can use the site for, and fully intend to take advantage of my resources soon.

PR OpenMic is a website where PR students, professor, and professionals can connect and share information, blogs, thoughts, etc. the site is created as a way for Public Relations majors, minors, professionals, former professionals, etc. to network and communicate. It is a worldwide network for connection and learning, and only good things can come of using this website. For PR students and recent grad, they have the benefit to be able to see what other students and professionals in the same boat as themselves are doing, as well as to connect with a larger amount of people than they would be able to just by simply doing a search on the internet. It is a better way to make connections, as well as stay informed and up-to-date in the “inside scoop.”

Specific things to encounter while on PR OpenMic:

  1. Potential Employers- these are the important people who you should be interested in meeting.
  2. Blogs–  PR OpenMic allows people to post their blogs on the site, so there is a wealth of information available.
  3. Classmates- keep up with your friends, as well as in touch with future opportunities for employment.
  4. Open Forums– got an opinion about something? Share it! People want to know,  and will add to your comments as well.

Do you have a PR OpenMic account? If so, add me please on my page.

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Filed under PRCA 3030, T.O.W. Topic of the Week

Roethlisberger Investigation Continues: “No Assault”

Claims made against Pittsburgh Steelers quarterback  Ben Roethlisberger by a college student on Monday, March 8, 2010 have been denied by Reothlisberger’s attorney Ed Garland. The 20-year-old claimed that the two-time Super Bowl winner sexually assaulted her at a Milledgeville, Georgia nightclub while out barhopping with friends. Roethlisberger has not yet been charged, but is under scrutiny due to previous allegations of rape.

CBS News legal analyst Jack Ford speaking with Harry Smith on The Early Show about Roethlisberger’s lawsuit alleging sexual assault and his consensual contact claim.

Garland stands by the statement: “There was no criminal activity by Ben,” but is refusing to release any other facts until further investigation takes place.

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Filed under PR Connections, PRCA 3030