Creating & Preparing Your Social Media Strategy: Survival Guide Reading Notes, Ch. 1-2

For my Social Media for PR class’ week 6 reading assignment we were required to read Chapters 1 and 2 from “A Survival Guide to Social Media and Web 2.0 Optimization.” It’s Author, Deltina Hay is the founder of Social Media Power and Dalton Publishing, a literary press based in Austin, Texas. She has been programming and doing Web development for 25 years, so she is very knowledgeable on the subject.

Here are a few things that the first two chapters taught me:

  • There are three general areas to keep in mind when planning a strategy for optimizing you presence in the social web: Interactivity, sharing, and collaboration. These factors are key determinants of the success of your web presence.
  • Social networking and micro-blogging are a few general areas to consider when mapping out your social media strategy. Blogs and social media sites are great ways to stay informed and in touch with your key audiences.
  • The most important first decision to consider when starting a blog is whether or not to start a blog which has built in RSS feed technology, or create you own RSS feed using an XML file
  • “Tags” are important keywords or key terms that can aid your company in search engine optimization. Generate a list of great one, two, and three-word tags that will help define your presence in the social web.

These tips helped me to think of ways to improve my blog currently, and I intend to go through previous blogs to add more tags.


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Filed under PRCA 3030, Reading Notes

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