Blog Post #4: Segmenting Publics For Phi Sig

Phi Sigma Pi is a co-educational fraternity open to undergraduate students attending four-year colleges and universities throughout the United States. It’s purpose is to bring together students on campus and work together to encourage three ideals:

  • The acquisition and dissemination of information and knowledge through scholarship.
  • The application of professional skills and the fostering of leadership qualities by promoting and advancing the welfare of humanity.
  • The fostering of non-discriminatory, fraternal fellowship within our ranks.

 The organization’s acitve members are all undergrad students in four-year universities, but there is also an alumni foundation.I would segment these publics into demographic groups, either by age or education level. The age groups would be divided into 17-24 and 25 and up.

I am creating this broshure in order to increase awareness of PSP’s presence on campus, as well as invite individuals to learn more about the organization, so it will have to be pleasing to a college student’s eyes, but still hold a touch of National Honor Fraternity professionalism to satisfy the old biddies…lol

As a member of the organization, I know what drew me in and “sold me” on the idea this scholastic organization, and can hopefully use this knowledge to create something beneficial to PSP in the future. The idea of creating something that can really be used this upcoming semester is extremely exciting to me.


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