Contrast.Repetition.Alignment.Proximity- CRAP Principles
These elements created by Robin Williams (teacher and writer, not comedian) are fundamental to producing a great publication, because they are the determinants of graphic design. I decided to focus on repetition, because I know that this is the most important to me when i think of producing a work that will last in the minds of whatever audience my piece is being produced for. It is like the backbone
Repetition refers to rhythm produced by repeating color, line, form, etc.
Keep it simple, stupid. This statement is easy to remember, and will stick in your mind the next time you have an assignment or presentation to do. Remember that consistency is key, and neat. If you center a publication around a specific amount (lets just say 3 at the most) pf colors to use within a brochure, those three colors mood to be the only key colors used in the brochure. For example, if you are creating a brochure for an organization that uses red, yellow and green as its colors, why would you decide to throw purple into the mix? It will throw off the flow, in addition to looking tacky. Your design should should be eye catching to the observer, and simplicity gives anything a more classic look when compared to works that are over exaggerated with effects and vibrant colors. Organization is also a key factor in thinking about your design. Everything should flow together, making the order of the information easier to follow and giving the document the appearance of formality.
When a designer is thinking of what fonts to select, I hope that they have one thing in mind: The READERS. The fonts being chosen should be easy to read, attractive to the eye, as well;l as appropriate for the type of publication that is being written and distributed. If people can’t read it, or it lacks the attractive design for it to be worthy of public attention, then it was basically just a waste of time for the person that probably spent hours slaving in order to create it. For business cards smaller fonts are better, because of the limited amount of space. I think that 1between 14 and 16pt font are the biggest that should be featured on any business card for script. As far the design goes, if there happens to be a single letter or symbol that’s larger than that but stands alone I think its fine to make it larger. For brochures anywhere from the standard 12 pt font to a whopping 48 pt can be used, because you have space to do so. The title has to be large enough to stand out and attract the eyes of your reader, but you need certain script to be small enough to fit all necessary information. As a beginning designer, I get all my fonts from www.dafont.com, courtesy of my Publications teacher, Professor Nixon ;-). It’s great for beginners, because it gives you the option to type a short passage and see what the font would look like if you used it for particular words, and the directions for installing the font are so simply my elementary-school-aged younger brother could probably do it(being the computer whiz he is).
If you want to find out how to add your own cool and crazy fonts to your personal PC, just follow te steps here:
Phi Sigma Pi is a co-educational fraternity open to undergraduate students attending four-year colleges and universities throughout the United States. It’s purpose is to bring together students on campus and work together to encourage three ideals:
- The acquisition and dissemination of information and knowledge through scholarship.
- The application of professional skills and the fostering of leadership qualities by promoting and advancing the welfare of humanity.
- The fostering of non-discriminatory, fraternal fellowship within our ranks.
The organization’s acitve members are all undergrad students in four-year universities, but there is also an alumni foundation.I would segment these publics into demographic groups, either by age or education level. The age groups would be divided into 17-24 and 25 and up.
I am creating this broshure in order to increase awareness of PSP’s presence on campus, as well as invite individuals to learn more about the organization, so it will have to be pleasing to a college student’s eyes, but still hold a touch of National Honor Fraternity professionalism to satisfy the old biddies…lol
As a member of the organization, I know what drew me in and “sold me” on the idea this scholastic organization, and can hopefully use this knowledge to create something beneficial to PSP in the future. The idea of creating something that can really be used this upcoming semester is extremely exciting to me.
For more information please visit: http://www.phisigmapi.org/