For my Social Media for PR class’ week 14 reading assignment we were required to read Chapter 14 from “A Survival Guide to Social Media and Web 2.0 Optimization” about measuring your success in the world of social media.
After reading this chapter, I learned that social media engagement is measured based in user interaction though these things:
- attention
- participation
- authority
- influence
I also learned that if you’re going to measure your success, you must know your goals. In order to measure anything, you must have beginning stages and an attainable goal to work towards. By making up your own goals and setting your own agenda you can measure yourself, and come to your own conclusions. This means that you cannot rely on what others are telling you, and that even though the criticism that you receive from a professional may be dead-on, YOU are in control of the decisions you make and what you feel your next step should be.
The chapter also provided some cool success “measuring tools”:
- Google Analytics
- Google Alerts
- Google Trends
- Feedburner
- Blog Statistics Tools
- Technorati
Check out this cool video I found, which gives a walk-through about using Google Analytics Interface;
